This Privacy Policy describes how personal information is collected, handled, used, and disclosed when you interact with or visit earthbreeze.com (referred to as the “website”), or when you complete a purchase through it. It also provides information about your rights regarding your data, including how you may request access to your personal information, obtain a copy of the data held about you, or request that it be removed through the company’s designated privacy request process.

When users access the website, certain data is automatically collected from their devices in order to ensure proper site functionality and to help analyze user interaction patterns. This automatically gathered data may include information such as the type of internet browser being used, IP address, time zone settings, and cookies stored on the device. As users browse different pages, additional behavioral information is recorded, such as which products or pages are viewed, how users arrived at the website (for example, via search engines or referral links), and how they interact with the site’s features. All of this information is generally categorized as device-related data.

A number of technologies are used to collect this device-related information. Cookies are one of the primary tools and consist of small files stored on a user’s device that often contain unique identifiers, allowing the website to recognize returning visitors over time. Educational resources like allaboutcookies.org provide further explanations of how cookies function. In addition to cookies, server log files are used to record technical activity, including IP addresses, browser types, internet service providers, referring pages, exit pages, and timestamps of user activity. Other tracking technologies such as pixels, tags, and web beacons may also be used to evaluate engagement, monitor traffic flow, and assess overall website performance.

When a purchase is made or an order is attempted, additional personal details are collected directly from the user. This may include name, billing and shipping addresses, payment details such as credit or debit card information, email address, and telephone number. This category of information is referred to as order-related data. Together with device-related data, it forms the broader category of personal information covered under this policy.

The collected personal information is used for several operational purposes. Order-related data is primarily used to process transactions, manage payments, arrange shipping and delivery, and issue order confirmations or receipts. It is also used for communication related to purchases, verification of transaction details, and fraud detection or prevention measures. In situations where users opt in to receive updates, the same data may be used to send promotional messages, product announcements, or other marketing communications relevant to customer interests.

Device-related data is primarily used to improve website security, detect fraudulent activity, and maintain system integrity. It is also analyzed to better understand how users navigate the website, which helps improve usability, optimize content presentation, and enhance overall user experience. Additionally, this information may be used to evaluate marketing performance and improve advertising strategies.

In some cases, device data may be connected with email addresses through third-party services, enabling communication through marketing platforms or email distribution tools. These external services may assist in managing customer engagement and outreach. Users who do not wish to receive promotional communications or who prefer to limit such data usage are generally able to opt out through settings provided by those third-party systems.

Personal data may also be shared with external service providers that support business operations. For example, e-commerce infrastructure may be facilitated by platforms such as Shopify, which processes customer information according to its own privacy standards. Analytical services such as Google Analytics may also be used to study website traffic and user behavior patterns. Each of these third-party providers operates under their own privacy policies, which govern how they collect and use data, and users may have options to manage or disable certain tracking features depending on the service.